About

The people who sell the work do the work

Kritavi was founded in Reykjavík in 2026. The three founders have sat on the other side of the table in banking, pharmaceuticals and IT services: owned the systems, made the decisions and carried the accountability.

Short lines of decision

The founders do the work and make the decisions, so nothing waits for sign-off further up an org chart. If a project needs more hands, we bring in specialists we know, and you are told who they are.

Independent by design

We don't resell licences and we don't carry sales targets from software vendors. Sometimes we recommend buying nothing. We disclose every tie, including to Operient, which shares a founder with Kritavi.

Based in Reykjavík

We work mainly in Iceland and the Nordics, and take on work elsewhere in Europe when it fits.

Our deepest platform is ServiceNow

All three founders have owned or built it from the inside. We use it when scale and regulation call for it, and say so when something simpler will do.

How deep we go on ServiceNow →

The founders

Jóhanna R. Færseth
Jóhanna R. FærsethGovernance lead · risk, compliance and AI

Designs governance that holds up when an auditor or supervisor looks. Led an IRM and privacy rollout in a bank as ServiceNow platform owner, and has prepared evidence for internal and external audit. Close to 20 years in IT and banking.

LinkedIn →
Páll Sigurðsson
Páll SigurðssonDelivery lead · portfolios and programmes

Connects strategy to what actually ships. A former platform owner who has owned and built ServiceNow Strategic Portfolio Management since 2017. More than 20 years leading complex programmes in IT and pharmaceuticals (PRINCE2, IPMA, Scrum).

LinkedIn →
Óðinn Thor Harðarson
Óðinn Thor HarðarsonLead architect · data and platforms

Designs the data model everything else depends on. Lead architect of a greenfield CSM and ITSM implementation, with ITSM designed to meet ISO 27001 requirements. Former product owner for ServiceNow CSM and ITSM.

LinkedIn →

Seven ServiceNow certifications between the three founders. Full profiles and certifications →

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